Losing Money to Be a Tycoon - Chapter 1320 - The Pei Family’s Marketing Method to Save Popularity!
Chapter 1320: The Pei Family’s Marketing Method to Save Popularity!
He Desheng’s casual words stunned Yan Qi.
What? Boss Pei had seen it?
And it was highly validated?
At first, Yan Qi was shocked by Li Yada’s ability. However, on further thought, he realized that it probably had nothing to do with Li Yada.
Even if Li Yada and He Desheng had a relationship in private, He Desheng could not make the decision for such a huge investment involving hundreds of millions of yuan. He had to ask Boss Pei.
In other words, Li Yada and He Desheng were both considered mouthpieces. They could not decide anything. In the end, Boss Pei had to make the final decision.
Everyone knew that Boss Pei was the boss behind Dream Realization Ventures. Thus, it was not strange for Boss Pei to see the design draft.
What shocked Yan Qi was that Boss Pei did not laugh it off. Instead, he looked at it seriously. Not only did he approve of it, but he also took the initiative to increase the budget!
What kind of trust was this!
After all, Yan Qi and Boss Pei had never met before and did not understand each other at all. They trusted each other so much just based on a game design manuscript?
That made Yan Qi feel like a romantic.
It was just like in ancient times. The two poems might be thousands of miles apart and did not know each other, but after reading each other’s poems, they would naturally feel like they were two peas in a pod.
On this matter, it was obviously the romance of a game designer!
It could be said that Boss Pei, who had given this investment, was not really an investor at that moment. Instead, he was a big boss designer who was filled with care for his juniors. He had the feeling that ‘if he could achieve it, he would help the world’.
Wouldn’t it be great if Boss Pei used this sum of money to develop games?
Given Boss Pei’s high success rate in developing games, it would be more worth it than destroying a small workspace.
However, Boss Pei did not do that. Instead, he very generously gave the money to Yan Qi, showing full trust and anticipation.
Yan Qi did not see how Boss Pei looked when he made this decision but he could roughly imagine it.
Boss Pei must have a warm smile on his face, like a god overlooking the world.
Boss Pei was the savior of the domestic games industry!
Yan Qi could not help but feel encouraged. He immediately expressed his determination and said, “Don’t worry, Boss He. I will definitely make this game well even if I have to sacrifice my life. I will definitely not let Boss Pei down!”
In the afternoon, in the advertising and marketing department…
Meng Chang continued to read the reactions of the promotional video online.
Three days had passed. The debate about the promotional video online was basically set.
It had barely achieved the effect Meng Chang wanted, but it was still far from the best effect.
First of all, on the surface, this promotional video looked like it was hard on the publicity intermediary staff, but most people actually found it difficult to sympathize with this point.
Second, because Meng Chang had deliberately used some special methods to film this film, the audience would always feel a little upset after tasting it.
The current public opinion on the internet could be said to be a small scolding.
Many people were analyzing why this film made people feel that something was wrong. They then pointed out the various chaos in the intermediary industry. However, it was not to the extent where they could scold it badly.
After all, the content of this film was quite standard. It had not reached the level of public anger yet.
However, Meng Chang did not have a good solution. He could not break the delicate balance now because that would be too deliberate. It would easily backfire.
At that moment, Yu Yao suddenly said, “Brother Meng, look, Home Corporation also released a promotional video!”
Meng Chang was stunned. “Huh?”
He had just opened the link sent by Yu Yao and realized that Home Corporation had indeed released a video, and it was longer than the video he had made!
“Home Corporation is committed to providing high-quality housing for young people…”
“The professional intermediary team created by Home Corporation is always on standby, analyzing the actual needs of tenants, providing a huge amount of real estate, and letting countless young people who come to big cities to find a place to live…”
Accompanying the clean and tidy background of the promotional video, a low and elegant male voice spoke tirelessly.
The entire video was considered relatively long in the promotional video. It was more than seven minutes and was roughly divided into three parts.
The first part was about the growth rate of Home Corporation, market share, the number of tenants and landlords they had signed contracts with, and so on. As one of the top corporations in the industry, the figures in this area were obviously very good.
The second part was about the experience of young people in Home Corporation, especially in the “Safe House” project. From the selection of houses, viewing of houses to the signing of contracts, it was stated that they were real houses and served patiently. Both intermediaries and butlers were professional teams that had been trained so that young people could work outside without any worries.
The third part was similar to the promotional video that Meng Chang had filmed. It was mainly emotional and focused on the trivial matters of the intermediaries and butlers of Home Corporation. It was not understood by others after working hard but it still maintained a positive attitude.
Previously, Home Corporation had called Slow Movement Studio Lin Wan after seeing the promotional video that Meng Chang had filmed. They did not continue pestering her after being rejected. Instead, they chose to film the promotional video themselves.
Obviously, Home Corporation knew very well that the popularity was fleeting. They had to seize the opportunity. Thus, they worked day and night and produced the promotional video in a very short time.
However, Meng Chang did not know that Home Corporation had once approached Slow Movement Studio for cooperation. Thus, he was a little surprised to see the promotional video.
Meng Chang frowned slightly. “Coincidence?”
“That’s not right. This obviously came prepared!”
Meng Chang was smart and instantly understood the intentions of Home Corporation.
During this period of time, Meng Chang had already spent a huge amount of money on publicity for the promotional video that he had filmed. He had made his presence known in front of netizens. However, this promotional video did not directly promote real estate intermediary simulators or rental companies like Sloth Apartments. On the surface, it looked like it had nothing to do with any brand. It purely reflected intermediary life.
Thus, this popularity was equivalent to no one recognizing it.
Home Corporation had obviously seen this opportunity. If they took the opportunity to publicize it under such a popularity, wouldn’t they be able to absorb the popularity onto themselves?
Meng Chang’s promotional video looked quite pure after all. It looked harmless and there was no danger to it.
As for being scolded, Home Corporation had been scolded too many times. They were actually not afraid of being scolded.
As long as he spent a lot of money on publicity and triggered popularity, he would definitely increase the reputation of Home Corporation.
Indeed, not long after the video was released, there was a commotion below. What’s more, it was much more intense than the promotional video that Meng Chang posted!
“F*ck, this is a scam advertisement!”
“Are you really not mocking yourself? Real property? Service patiently? Ask yourselves, which one of you is this?”
“Hehe, Home Corporation, a professional team of intermediaries, always on standby to cheat people, distort the tenants’ actual needs, use good photos to deceive tenants, use a huge amount of rubbish housing to make up the numbers, monopolize the rental market, harass the landlords with their phones, let countless young people who came to the big cities have their first lesson, feel the dangers of society…”
“Has the matter with formaldehyde been resolved so quickly? In my opinion, the fine is too little and the punishment is not strong enough. Companies that ignore the lives of tenants should collapse on the spot!”
However, the comments section was not one-sided. There were still many people speaking for Home Corporation.
“It’s about time. I already said that the matter with the formaldehyde room was caused by the local branch. Now, they’ve punished and edited it. At the very least, the service of the Safe House has improved. Isn’t it too much to keep criticizing it?”
“To be honest, Home Corporation is not bad among the rental companies I met. At the very least, intermediaries are still considered serious and responsible. Those small intermediaries are really scamming people without any discussion. They can’t wait to eat you up together!”
“It’s just a normal promotional video. There’s no need to be so angry, right? The keyboard warriors are scolding the heavens and the earth. You can directly buy a house or look for the landlord. Who forced you to rent a house from Home Corporation? There’s a platform to provide you with service. Why are you still picking on it?”
It could be seen that there were signs of reviews and fake reviewers. Many comments with high likes and curses disappeared in the blink of an eye. However, no matter what, the popularity of the video was increasing very quickly.
Many people felt that the video that Meng Chang posted previously did not taste right. However, on account that the lady was very cute and the video was not particularly popular, they did not go all out.
However, this time it was Home Corporation. That was different!
All the pent up anger from before was released.
However, Home Corporation obviously did not care. The more popular it was, the better. In any case, my one-handed control review and fake reviewers would guide the trend. The negative popularity would also increase my popularity. What could happen if a few netizens cursed online?
Meng Chang looked at the comments below the video and his eyes suddenly lit up.
He was just worried that the popularity would not be enough and that there would not be enough discussion. Home Corporation’s intervention solved his urgent problem!
In Meng Chang’s opinion, Home Corporation’s decision was not considered wrong. If he had been the previous him, he would have chosen the same way as Home Corporation.
At that time, he had thought that marketing was about using the least amount of money to get the most popularity at all costs.
However, Meng Chang no longer thought so after learning the Pei family’s publicity method in depth.
Meng Chang suddenly realized that the Pei Family’s publicity method seemed to be specialized in marketing methods that relied on popularity?
Not only would he be able to recover all the popularity in the end, but he would also be able to create a dimensional reduction attack from a higher dimension. Not only would he be able to gain both fame and fortune, but he would also make the other party lose all their hard-earned money!
At that moment, Meng Chang suddenly had a feeling.
The current him was like the previous Boss Pei;
The current Home Corporation was just like him in the past.
“So the me in the past was so weak in front of Boss Pei. I did not even take the initiative to attack. I only laid a very simple trap and the other party came in…”
Meng Chang suddenly perked up because he realized that this was not only a huge benefit to the publicity plan this time. It was also an excellent opportunity for him to practice the Pei Family’s publicity method of “extermination”!
Now that Home Corporation had taken the bait, the next problem would be how to be stable, accurate, and ruthless enough to bait a big fish!